Duda Films
Presentation
The page is presented with a Logo on the top left corner of the screen. Then, there’s a piece of channel art, and that is a banner of the logo (enlarged). In addition to that, an outfit on the right side with text, telling you that it’s a YouTube channel. In conjunction with that, there are links to Duda Films social media websites. The main video that Duda film has presented is Exploring that hipster part of London; it is the biggest and it is most favourable to Maria. Underneath that video are the other videos that Duda Films has uploaded. Her related channels is to Jerome Gapas, which makes it easier to click as well as featured channels.
Theme / Message
The theme of this channel is Short Films and the message is to share her short films with others along with hopefully inspiring other people.
Audience
This YouTube channel is aimed at people who are 14 to 40 year olds and like to watch short films as well as making them. The audience she is attracting are people aged 16 to 50 year olds, which is good.
Branding
When it comes to branding Duda Films has two Logo,one for Autumn and Spring and one for Summer and Winter. The Channel Art changes as well for the exactly same reason.
Format
The format of Maria’s Short Films all have a Linear narrative/Standard Structure (Start/Middle/End).
Advertising
Maria advertises her youtube channel through Google, Google Plus, Instagram, Twitter, Facebook and her own website that she has created. In addition to that, word of mouth telling people she knows to go and watch, like and comment on her channel and videos.
Budget
Duda Films doesn’t have a budget that she uses when filming because she already has the equipment she needs, also the locations she has used in her videos are free and accessible, which is good. The Lumix camera that she uses cost her £800 this is cheap for cost of a camera that records as well takes pictures, in addition the quality is amazing. Also, travelling by tube which means she has to pay tube fares. Furthermore, the music she uses are not paid for, she simply asks the artist if she could use their music and they grant that permission.
Planning/ Pre-production
The majority of Maria’s videos are spontaneous video such as St James Park, Exploring the hipster part of London and a cloudy summer day. Whereas the documentary film Music Generation and short film called Friends? were planned productions she planned for weeks.
Set/Location
The locations vary around London, so the second video (Short Film called Friends?) was set in locations such as Grays inn road, in a park etc. Whereas her fourth video (exploring that hipster part of London) is based/filmed around Shoreditch. so, there is not one set location that Duda Films is filming.
Time
The Documentary Film (Music Generation) starts with the title and then an intro, followed by the edited footage and finally the credits. The Short Film Friends? starts with the ident, then the start of the movie however 45 seconds in the title appears, then the rest of the movie and lastly the credits.
Mandem on the Wall
Presentation
This page is presented with a large banner in the middle and logo on the left hand side representing the brand.This large banner includes the three main characters to tell you who is in the videos. Furthermore, the company have chosen what they think is the best video and have made it the bigger video presented. In addition to that, some of the other videos they have done below it, which promotes them more.
Theme/Message
Mandem on the Wall is an online comedy series about three male youths and their daily adventures on their wall. The three male individuals are called Failia, Yungah Baker and Yungah Baby Tinie Winie. Three friends that like to hang out at their wall and jam, but they talk about their daily problem as a child in today’s society.
The them is comedy and the message is about daily problems in today’s society as well as hanging out and have fun.
Audience
This YouTube channel is aimed at young people, people who like comedy, watch youtube and support the series.
Branding
The Brand is simple and cool. The name is very catchy and gets straight to the point about what the wall is about and what they are going to show on the channel. The header shows the three main characters which makes the audiences have a familiarity whenever they see them on the street, on a different youtube or if there is a new video being upload. It shows the faces of the brand which I think makes it good. Furthermore, they have links to all of their social media websites as well as an official website that can go onto and found more information for example, who their producers are etc. II think that their branding is fairly good.
Format
The format of Mandem On The Wall’s videos are 1080/720p and the platform of Mandem On The Wall’s videos is YouTube. They have a variety of videos however, the online series that they had created before the other videos, are linear structured videos.
Advertising
Mandem on the wall is advertised using Facebook, Twitter and Instagram. Thousands of people are following on these social media sites, which creates more publicity. It is also promoted through word of mouth.
Budget
I don’t think they had a budget to started or id they did, it was a very small budget because, they hardly used props or places where you had to pay for things. They film in open spaces and probably their own houses etc. As they got bigger they think money started to come because, they had more locations, green screen keying was added as well as other things in each episode..
Planning/ Pre-production
When filming Mandem On The Wall, I think that they do rehearsals because they get given scripts and that has to be delivered in a certain way. Also, A location and equipment sheet so they are prepared beforehand.
Set / Location
Most of Mandem on the wall’s online series is filmed on a wall. but, they use other locations as well such as, McDonalds, the characters houses,the park etc.
Time
The videos range from 8 – 18 minutes long. I don’t know long it takes for the company to film and edit the episodes together but, the videos are uploaded every week.
SimplyNessa15
Presentation
Simplynessa15 has and logo and a banner on her youtube. The logo is a picture of herself and the banner contains the name of the channel and a cartoon version of Vanessa as well as showing the audience what piece of social media she has. That includes Twitter, Instagram and Snapchat. She also has the links to her Twitter, Google Plus and Instagram on the right hand side. Furthermore, one video of the videos she has upload is huge compared to the others. She wants more people to watch that video and she thinks it will draw people into watching other videos on her channel. Above that are different categories such as an about page, homepage, video page, discussion page etc. Below the video are videos that she has uploaded and the audience may want to watch, if they decide they don’t want to watch the huge video displayed.
Theme / Message
The theme/message for this youtube channel is to give advice to the audience, whether it’s on everyday life situations or what clothes and to buy from a certain brand or place.
Audience
Vanessa’s audience is everyone who is interested in fashion,makeup,stories,advice blogs and I think the age range is 10/11 and up.
Branding
The colour scheme is very girly using colours such as pink, not overly pink though, there are white and back colour included as well. I think that the branding is quite cute and stylish also, quite bold for example the text.
Format
The format used for Simplynessa15 is that each video is in HD and that each story time video, clothes haul, beauty is linear structured.
Advertising
Vanessa adverts her YouTube using Twitter, Instagram and Google plus. She also promotes herself by featuring on other YouTube channels and does Simplynessa15 giveaways. These attract viewers which will tell their friends about it. Also, when she starts her video the name of her channel shows up every time along with being big.
Budget
At the start of her youtube career she didn’t have much of budget for example, she had to used her iPod touch apple phone. Then, she upgrade to a Sony Handicam and now currently she uses a Canon T3i, that is a high quality camera. This is because, she started getting more views and subscribers which is a source of income for her.
Planning/ Pre-production
I think when Vanessa is going to do a youtube video, she plans to film at the time where the sun is shining the most and that is in the morning/afternoon. Also, some of her videos are about her own personal experiences growing up so, I don’t know if she has to rehearse them or talk. However, if that was me I wouldn’t plan much. In other videos, I think that she plans every thing for example, her clothes hauls.This is because, she tries them on to show the audience and then needs time to edit the footage. So, that it is in sync with each items. She has to set up equipment such as the tripod, the camera etc and that takes time as well. There is a lot of planning to do, plus, she has school as well.
Set / Location
All of the videos that she does are done in her bedroom., unless she video blogs what she does throughout the day then she goes outside. She uses lighting that is has purchased if she can’t film with natural light.
Time
Simplynessa15 uploads each video whenever she can but on average it is every week. Furthermore, some videos are 3 minutes whereas others might be 15 to 20 minutes.
IISuperwomanII
Presentation
IISuperwomanII has a logo and a banner to represent herself. I think that Lilly’s banner is very creative and really stands out, as soon as you click the her that is the first thing I see. It’s colourful and it includes her signature slogan along with what she calls her fans. Also, her logo icon is very funny and I think that her logo shows off her personality. On the right hand side she advertises all her social media websites and below that is another channel that she has IISuperwomanII Vlogs, where she shows people what she does in her day to day life. Furthermore, the layout of her page is really good because she has a video that is bigger than the rest because it’s the video she wants to attract the audience. Followed by smaller ones underneath in case you are not interested in the huger video. She also has relatable channel and it helps out others, which is nice.The subscribe button is underneath her social media info and it shows people how any people are subscribed. Overall, great presentation.
Theme / Message
Lilly’s theme/message is to entertain the audience with comedy skits as well as talking about different people in life and recently taking about life lessons.
Audience
IISuperwomanII’s audience are people who enjoy comedy, situations that may relate to people, situations that she has probably experienced etc.
Branding
Lilly’s Banner is original, creative and has her own slogan It’s your girl and then she would say Superwoman which, I think is very cool and memorable. Her logo is the logo the use for superwoman/superman, which is copyright but I think the co-operation has given her permission to use it. Otherwise, this channel would not exist.
Format
The format of the videos are 1080p and the platform she is using is YouTube. The comedy sketches that she has released are linear structured. Also, the when searching for a video, it is easy because they are in grid format.
Advertising
Lilly advertises her brand through Google Plus, Facebook page, Twitter, Instagram and Vine as well as having another channel that shows the audience her daily life. Fans even make their own social media account to promote her brand.
Budget
At the start of Lilly’s YouTube channel, I don’t think about she had much money. The reason why I say that is because, the camera quality was bad (working at 480p). The lighting was great compared to now. Now that she has a huge following, youtube is most likely giving her more money because her camera is better, the lighting is better, she has fuller background and she is flying to different parts of the world.
Planning/ Pre-production
I think about Lilly picks a topic to talk about or do and then she figures out how she can talk about it in an entertaining way.
Set / Location
The majority of Lilly’s video are done in her room, at home. Sometimes she uses natural lighting, other times, she uses additional lighting depending on the day and where she is.
Time
When watching Lilly’s youtube videos, some of her videos could be short and sweet (3 minutes) and other could be as long as 10 minutes however, when is does her live chats they last up to an hour. She uploads her videos twice a week.
Film Riot
Presentation
The logo and banner are at the top of the page in red, white and black. The brand name is bold and large, this is easier to see and the name is simple so, there are no complications. Also, it’s the first thing I have noticed and that is good because, it will be memorable. I like that colour scheme. Then, below the banner and logo is the introductory video (a showreel) for their channel. I think that it is cool to have introductory video because, it shows you what the channel is about rather than, looking through one or two and reading the description page to get an idea. Underneath the introductory video are videos that have already been uploaded to the channel so, after watching the first video you can watch the other ones with ease. Furthermore, on the right hand side are the channel that may relate to this channel so, channel that have to same target audience.
Theme / Message
The theme/message of this channel is to help young film makers develop their techniques in film making.
Audience
I think that Film Riot’s target audience are people who like creating films because, there are loads of tips/advice given on the channel about it. Also, people interested in effects because there are a lot of videos on adding effects to a film. Furthermore, their channel is aimed at people who watching youtube videos and young people (male and female).
Branding
Film Riot’s branding is very good because, it is easily recognisable, the brand name are in bold letters so it stands out and lastly, it is simple and user-friendly because, it means that people look at more. It is very straight forward.
Format
The format of their videos are at the highest resolution (1080p). The platform used is Youtube.
Advertising
The channel has loads of sponsors who they promote in each video. Also, they have different social media website such as Twitter, Instagram, Google plus, Revision 3 and word of mouth.
Budget
I think that Film Riot’s budget is huge. The reason for that, is the videos being quite a lot and the equipment that they use for the tutorials and the progression from the first few videos they did. Also, they monetise their videos and this method brings in money for their channel. They did not have much of a budget at the start, this shown through the camera quality as well as other things. It’s a good progression.
Planning/ preproduction
I think that Film Riot have group meeting to make decisions on what they will upload. I think that the videos they do I really thought out because, there are a lot of tutorials that you could do. They have to prepare the equipment such as professional camera and other equipment that is important when filming. I think that also do storyboards and semi scripted scripts. Especially, the time frame of the videos imply that there’s a lot of preparation. Overall, I think that there is a ton of planning and pre-production that goes into each video.
Set / Location
The set and locations vary on the channel. For instance, one of the locations in a videos could be inside the house whereas others could be outside on a roof top or in the park. So, it depends on what the tutorial/video is about.
Time
When watching Film Riot’s videos, some videos are a 1 minute long while others are 8 minutes and the longest video is about 19 minutes long.I have noticed that the is only longer if the technique is harder. They upload videos twice a week, which is Monday and Thursday.
Stephanie Corr-Amajor 