Brand – Idea Development

Name For Our Channel

Main Channel Name: Black Chair Films

Suggestions:

  • Super Films
  • Black Chair Productions
  • Black Chair Media
  • Black Chair Films

Colour Scheme:

Main Colour Scheme: Black and White

Suggestions:

  • Blue, White & Purple
  • Black, White & Brown
  • Black & White

Logo

Logo Idea:

The Idea is to have a director chairs, with a clapperboard and a directors cone however, Maria suggested that we should have a film roll as well which sounded great.

Logo – picture of process:

directors'-cone film-roll-with-film

We made this whole logo using Illustrator and Photoshop, from the chair to the film roll. It took quite a few days but we did a fantastic job. First, I used Illustrator to make the directors chair, creating new layers for each part of the chair then added colour where need such as black and grey for the connectors. Then we made the filmm roll. Finally, the director’s cone. write more.

End result: This is our group logo finished and uploaded to our social media websites.

final-logo

This Logo represents our whole brand.

Banner

channel-art

The Banner was produced using Photoshop.

Channel Art Template (Fireworks)

We used the Youtube Channel Art as a template. The size of the banner was depend on this template which is good because then it doesn’t look distorted and too small, it would fit just perfectly.

Ident

Ident idea:

  • It starts with an old fashioned 3,2,1 countdown and the logo fades in and the title appears using a typing effect.

Ident Process:

Screen Shot 2015-10-08 at 14.19.07Screen Shot 2015-10-08 at 14.19.17Screen Shot 2015-10-08 at 14.19.20Screen Shot 2015-10-08 at 14.19.24Screen Shot 2015-10-08 at 14.19.28Screen Shot 2015-10-08 at 14.17.41

Firstly, we opened up the Adobe After Effects software, then we started making the film strips so, we made two rectangular shapes one for the top and one bottom, making them black which is shown the all images. Then we made a square using the shape tool, colour it white and then copied and pasted them so that we have multiple at kind of equally so that looks professional and neat.

Then, we began to make the countdown circle which was pretty straight forward, we used the shape tool again but (the eclipse tool)which creates circles instead of rectangles. Creating one big one the one smaller one, we also used the ruler so that we could centre it. This was followed by the lines going horizontal and vertical, making them centred as well.

After that, we used the text tool to make the numbers and then key-framed them so that it would changed, we also used key-framing the the grey/black cover that goes around to signify a second passing by. Each time a new feature was added to the composition it would by on a new layer so that it is easier to work with.

Once that was done, we needed to add the Logo and title so we imported the brand logo and added a fade in effect followed by the title, which was done using the text tool and the added on effect. We rendered the composition, choose the correct setting ( H.264…..) and saved it as Ident.

End result:

This is the result of our Ident. We may or may not add music but in my opinion we need to add music.

We had done a second with added film grain but I’m not fond of it.